Today (Shrove Tuesday) is the day when people go flipping mad for pancakes.
And Llanelli’s biggest bakery (the Jenkins Bakery) will be doing their bit to mark Shrove Tuesday.
“Pancakes are popular all the year around,” said Jenkins Bakery director and company secretary David Jenkins.
“But all our shops will be making a special effort with pancakes this week and on Tuesday, in particular.
“We hope to sell thousands of pancakes on Shrove Tuesday, so you can see how popular they are.
“We will be selling our range of plain, fruit (currant) and chocolate chip pancakes for 66p.”
Mr Jenkins added: “This is a busy time of year for us as we recently put out a special range of Valentine’s Day products and today, of course, we have our St David’s Day range.
“We pride ourselves as being a bakery business which knows its customers and we know how people love to celebrate different events such as Shrove Tuesday.
“We are a long-established family business, more than 100 years old now. Our pancakes are made to a traditional recipe of eggs, sugar,top quality cake margarine and flour.”