Well loved and well visited, Jenkins Bakery stores are a favourite with locals. The yellow banner is a recognisable landmark within many communities in South West Wales and is currently undergoing a make over. The iconic yellow will still be a feature of the branding, but it has been updated with a chic black design. The campaign started in the autumn of 2017 with Whitewalls, Swansea and Briton Ferry will be the 10th store to undergo the transformation.
Director Russell Jenkins says “We are very proud of the new-look and plan to continue the roll out of the new designs and refurbishment, it brings a more modern feel to the design and layout of the stores. We want our customers to have the best possible experience when they visit us, so it’s important we keep improving and updating.”
As part of the investment, Jenkins have also purchased new Merrychef ovens to expand the product range offered, with 10 stores now having the ability to make panini’s and serve hot savouries on request. Investments have also been made in new serving counters and fridges. The bigger stores have coffee shops for customers to enjoy a hearty sit-down breakfast or lunch, and other stores have had smaller seating areas created for customers to sit and relax with their coffees and treats.
The refurbishments will continue into 2020.