Jenkins Bakery celebrates National Cup Cake Week – with help from Scarlets stars!

The Jenkins Bakery is celebrating National Cup Cake Week.

The event is organised by the British Baker magazine and website.

To mark the occasion, the Llanelli-based bakery has produced special cup cakes which will be on sale all this week and next week.

The Scarlets had a helping hand to launch National Cup Cake Week from rugby stars Jacobie Adriaanse and Frazier Climo. The players from the Llanelli Scarlets rugby region thought the cup cakes looked delicious.

The Cup Cake Week special cakes include



Our top quality sponge topped with various flavoured frostings, covered in coloured vermicelli and decorated with chocolate Maltesers for eyes and a small shortbread biscuit for a mouth, a great one for children.

Our top quality chocolate sponge, topped with various flavoured frostings, decorated with mini marshmallows, small chocolate balls and scattered with milk chocolate.

About National Cupcake Week

NCW_logo_2014This event is brought to you by British Baker, the only industry title to cover the entire baking industry, including craft, ingredients, equipment, food-to-go, snacks, coffee shops, as well as plant bakery and supermarkets.The week itself (15-22 September 2014) is designed to help promote the popularity of cupcakes in order to help bakery businesses boost their sales.

We also encourage bakers to raise money for our partner charity Wellbeing of Women, through fundraising during the week, or donating a percentage of their sales to the charity.

In addition to National Cupcake Week itself, we have an annual competition called the National Cupcake Championships, which serves to celebrate and reward the talent in the cupcake industry. In 2013, the competition’s fifth year, we expanded it to include a consumer competition in addition to our already well-established professional competition. And new for 2014 we are introducing a kids cupcake decorating competition.

 About British Baker

front_cover_bb_fanBritish Baker is about the business, the people, and the community of bakery in the UK.
Trusted to deliver daily news via its , and independent news and analysis in the fortnightly publication, British Baker is both challenging and reader-friendly.

Designed for the modern baking industry, its large glossy format includes everything from recipe ideas and new product developments, to regular pricing surveys, jobs and classified.

Suitable for all within the baking industry, from the home-based bakery business to multinational coffee chains or ingredients suppliers, British Baker’s ethos is to be authoritative, informative and useful to business across all bakery-related areas.

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