Scarlets fly-half and rising star Sam Costelow is being sponsored by the Jenkins Bakery this season.
“We’re very proud of our association with the Scarlets,” said Jenkins Bakery operations director Russell Jenkins.
“We have an advertising presence in the stadium which can be regularly seen on televised matches.
“And, this season, we will be sponsoring young Sam Costelow, who is definitely a name to watch for the future.
“Sam is a very exciting prospect for the Scarlets and we wish him well for the future season.”
The talented 19-year-old earned rave reviews for his performances for Wales U20s during the 2020 Six Nations.
From Pencoed, he was part of the Ospreys U16s set-up before moving to Leicester Tigers.
He made a couple of senior appearances for Leicester in Europe last season and was also on loan with Greene King IPA Championship side Ampthill.
But it was during the latest U20s campaign that he hit the headlines, scoring a superb solo try in the opening match against Italy in Colwyn Bay and then completing a full house in a man-of-the-match display against England at Kingsholm.
Sam linked up with the Scarlets in the summer and made his debut in the pre-season match against the Ospreys in Parc y Scarlets in September.